FlexTrend Smart Sneaker Campaign
FlexTrend Smart Sneaker Campaign
Project Info
Client
FlexTrend
Service
Digital Integration
Completion Date
Mar 3, 2024
Project Summery
Designed a smart sneaker and app combo for FlexTrend, merging cutting-edge tech with bold style.
Project Description
FlexTrend Smart Sneaker Campaign
Blending Style and Tech
The Problem
FlexTrend wanted a smart sneaker, but wearable tech was often bulky and clashed with their trendy image. Their style-conscious fans demanded gear that looked good and delivered fitness value.
The Solution
I designed a sleek sneaker with hidden sensors and a vibrant app, blending FlexTrend’s futuristic vibe with practical tracking—making tech invisible yet powerful.
The Process
I sketched a lightweight design with LED accents, paired with a 3D-mapped app for real-time data and gamified features. Prototyping with FlexTrend’s engineers ensured seamless integration and comfort.
The Result
Launched in March 2024, the sneaker and app sparked hype with teasers, topping download charts and setting a new standard for FlexTrend’s innovative lineup.
FlexTrend Smart Sneaker Campaign
Blending Style and Tech
The Problem
FlexTrend wanted a smart sneaker, but wearable tech was often bulky and clashed with their trendy image. Their style-conscious fans demanded gear that looked good and delivered fitness value.
The Solution
I designed a sleek sneaker with hidden sensors and a vibrant app, blending FlexTrend’s futuristic vibe with practical tracking—making tech invisible yet powerful.
The Process
I sketched a lightweight design with LED accents, paired with a 3D-mapped app for real-time data and gamified features. Prototyping with FlexTrend’s engineers ensured seamless integration and comfort.
The Result
Launched in March 2024, the sneaker and app sparked hype with teasers, topping download charts and setting a new standard for FlexTrend’s innovative lineup.
FlexTrend Smart Sneaker Campaign
Blending Style and Tech
The Problem
FlexTrend wanted a smart sneaker, but wearable tech was often bulky and clashed with their trendy image. Their style-conscious fans demanded gear that looked good and delivered fitness value.
The Solution
I designed a sleek sneaker with hidden sensors and a vibrant app, blending FlexTrend’s futuristic vibe with practical tracking—making tech invisible yet powerful.
The Process
I sketched a lightweight design with LED accents, paired with a 3D-mapped app for real-time data and gamified features. Prototyping with FlexTrend’s engineers ensured seamless integration and comfort.
The Result
Launched in March 2024, the sneaker and app sparked hype with teasers, topping download charts and setting a new standard for FlexTrend’s innovative lineup.
